Maracuja club will offer an entirely new type of
dementia & nursing care community

of between 66-87 beds, on our evidence based model. This will be Maracuja Club’s vanguard site to disrupt the existing care market and kick start a fundamental change in the national conversation around dementia, nursing and care for older people.

Maracuja Club will be built and operated using our thorough evidence based approach for:

Maracuja Club will create an entirely new building typology,
visibly different outside and in. Re-organized to reduce stress and boost human function, it will be free of residential corridors which are proven to be high causes of stress and anti social behaviors. Daily travel distances for staff within the building will be cut by up to 40%. Our refreshed building layout enhances passive security and pandemic resilience while boosting, rather than compromising, wellbeing of residents and staff.

Rather than hearsay and top down telling, Staff know what to do to improve customer health, 
function and wellness. Care and support becomes a collaborative, fun and creative exercise with clear shared goals and a common toolkit for staff and management.

Customer experience and benefits,
predicted by the evidence base and many explicit in the tested pilot model, which we undertook in a day center format, include increased retention of ability, reduction in symptoms, and symptom development, (in dementia by as much as 50%), reduction and prevention of development of challenging behaviors and so much more.

Maracuja Club creates a new market segment 
that represents the first real choice for the public and staff outside of the ubiquitous and negatively perceived ‘Hotel model of care’. Our goal is to become the leader in residential care excellence, champions of healthy ageing, and be able, ultimately, to offer the Maracuja Club community experience at all price points throughout the UK. The Maracuja Club revolution represents an exciting fresh start, for supporting older people, that delivers real results, is underpinned by evidence, is trainable and highly repeatable to equally excellent standards.

Making it happen

We need popular support.
To achieve funding we need to show a groundswell of enthusiasm for doing it different
So please, if you want to see a positively different care future, add your
name to our supporters by signing up today.